Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers

Adriaan Soetevent and Gert-Jan Romensen ()
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Gert-Jan Romensen: University of Groningen, The Netherlands;

No 17-073/VII, Tinbergen Institute Discussion Papers from Tinbergen Institute

Abstract: How to engage workers in conservation efforts when the company pays the bill? In a field experiment with 409 bus drivers, we investigate the potential of targeted peer-comparison feedback and on-the-road coaching. Drivers receive individualized reports with peer-comparison messages on multiple driving dimensions. In addition, coaches quasi randomly provide drivers with in person coaching moments on the bus. Based on 800,000 trip-level observations, we find that the targeted peer-comparison treatments do not improve driving. On-the-road coaching significantly improves driving on multiple dimensions but only temporarily. Further analysis reveals negative interaction effects between the two programs.

Keywords: peer comparisons; coaching; worker motivation; fuel conservation (search for similar items in EconPapers)
JEL-codes: D2 M5 Q5 (search for similar items in EconPapers)
Date: 2017-08-03
New Economics Papers: this item is included in nep-cbe, nep-ene, nep-env, nep-eur, nep-exp, nep-hrm, nep-lab, nep-res, nep-tre and nep-ure
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:tin:wpaper:20170073

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