Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation

Rik Pieters () and L. Warlop

No 1998-69, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: Brand choice; time pressure; task motivation; visual attention (search for similar items in EconPapers)
Date: 1998
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Citations: View citations in EconPapers (15)

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