The influence of business strategy on market orientation and new product activity

R.T. Frambach, J.C. Prabhu and T.M.M. Verhallen
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R.T. Frambach: Tilburg University, Center For Economic Research
J.C. Prabhu: Tilburg University, Center For Economic Research
T.M.M. Verhallen: Tilburg University, Center For Economic Research

No 1998-91, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: corporate strategy; new products (search for similar items in EconPapers)
Date: 1998
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