Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

J. Leenheer, T.H.A. Bijmolt, H.J. van Heerde and A. Smidts
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J. Leenheer: Tilburg University, Center For Economic Research
T.H.A. Bijmolt: Tilburg University, Center For Economic Research
H.J. van Heerde: Tilburg University, Center For Economic Research

No 2002-65, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: loyalty; marketing; retailing (search for similar items in EconPapers)
Date: 2002
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