Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles

Frank Verboven

No 1996-109, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: brands; market segmentation; pricing; cars (search for similar items in EconPapers)
Date: 1996
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Working Paper: Brand rivalry, market segmentation, and the pricing of optimal engine power on automobiles (1996)
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