Words, Numbers and Visual Heuristics in Web Surveys: Is there a Hierarchy of Importance?

V. Toepoel and D.A. Dillman
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V. Toepoel: Tilburg University, Center For Economic Research

No 2008-92, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: questionnaire design; layout; visual language; response effects; visual cues (search for similar items in EconPapers)
Date: 2008
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