Extending dynamic segmentation with lead generation: A latent class Markov analysis of financial product portfolios

L.J. Paas, T.H.A. Bijmolt and J.K. Vermunt
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L.J. Paas: Tilburg University, Center For Economic Research
T.H.A. Bijmolt: Tilburg University, Center For Economic Research
J.K. Vermunt: Tilburg University, Center For Economic Research

No 2004-1, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: market segmentation; Markov chains; marketing; demography; measurement (search for similar items in EconPapers)
Date: 2004
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