"Wow, I could've had a V8!": The role of regret in consumer choice

J.J. Inman and M. Zeelenberg
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M. Zeelenberg: Tilburg University, Center For Economic Research

No 1998-79, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: decision making; consumer behavior; regret theory (search for similar items in EconPapers)
Date: 1998
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