Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3

H.J. van Heerde, S. Gupta and D.R. Wittink
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H.J. van Heerde: Tilburg University, Center For Economic Research

No 2003-5, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: sales; panel data; demand curves; brand choice; purchasing; elasticity (search for similar items in EconPapers)
Date: 2003
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