Advertising as a Reminder: Evidence from the Dutch State Lottery

Chen He and Tobias Klein
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Chen He: Tilburg University, TILEC

No 2018-018, Discussion Paper from Tilburg University, Tilburg Law and Economic Center

Keywords: Dynamic demand; limited attention; reminder advertising; adoption model (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-mkt and nep-pay
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Citations: View citations in EconPapers (3)

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Related works:
Journal Article: Advertising as a Reminder: Evidence from the Dutch State Lottery (2023)
Working Paper: Advertising as a reminder: Evidence from the Dutch State Lottery (2022)
Working Paper: Advertising as a Reminder: Evidence from the Dutch State Lottery (2018)
Working Paper: Advertising as a Reminder: Evidence from the Dutch State Lottery (2018)
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