Advertising as a Reminder: Evidence from the Dutch State Lottery

Chen He and Tobias Klein
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Chen He: Tilburg University, Center For Economic Research

No 2018-019, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: Dynamic demand; reminder advertising; adoption model (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Advertising as a Reminder: Evidence from the Dutch State Lottery (2023)
Working Paper: Advertising as a reminder: Evidence from the Dutch State Lottery (2022)
Working Paper: Advertising as a Reminder: Evidence from the Dutch State Lottery (2018)
Working Paper: Advertising as a Reminder: Evidence from the Dutch State Lottery (2018)
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