Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions

M.J.S. Louro, R. Pieters and M. Zeelenberg
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M.J.S. Louro: Tilburg University, School of Economics and Management
R. Pieters: Tilburg University, School of Economics and Management
M. Zeelenberg: Tilburg University, School of Economics and Management

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Date: 2005
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