Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

J. Leenheer, T.H.A. Bijmolt, H.J. van Heerde and A. Smidts
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J. Leenheer: Tilburg University, School of Economics and Management
T.H.A. Bijmolt: Tilburg University, School of Economics and Management
H.J. van Heerde: Tilburg University, School of Economics and Management

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Date: 2002
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