The information content of magazine advertising in market and transition economies

H.W.I. van Herpen, R. Pieters, J. Fidrmucova and P.G.J. Roosenboom
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H.W.I. van Herpen: Tilburg University, School of Economics and Management
R. Pieters: Tilburg University, School of Economics and Management
J. Fidrmucova: Tilburg University, School of Economics and Management
P.G.J. Roosenboom: Tilburg University, School of Economics and Management

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Date: 2000
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