In pursuit of enhanced customer retention management: Review, key issues, and future directions

Ascarza,, Neslin,, Netzer,, Aurélie Lemmens, Zachery Anderson, Peter S. Fader, S. Gupta, B.G.S. Hardie, Barak Libai, David Neal and Foster Provost
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Aurélie Lemmens: Tilburg University, School of Economics and Management

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Date: 2018
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