One-deal-fits-all?: On category sales promotion effectiveness in smaller versus larger supermarkets

A.J. Haans and E. Gijsbrechts
Additional contact information
A.J. Haans: Tilburg University, School of Economics and Management
E. Gijsbrechts: Tilburg University, School of Economics and Management

Other publications TiSEM from Tilburg University, School of Economics and Management

Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
https://repository.tilburguniversity.edu/bitstream ... ce771067bac/download (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tiu:tiutis:2c1a69db-bdfa-4988-a84c-4d950049a939

Access Statistics for this paper

More papers in Other publications TiSEM from Tilburg University, School of Economics and Management
Bibliographic data for series maintained by Richard Broekman ().