Win-win strategies at discount stores

B. Deleersnyder, M.G. Dekimpe, J.E.B.M. Steenkamp and O. Koll
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B. Deleersnyder: Tilburg University, School of Economics and Management
M.G. Dekimpe: Tilburg University, School of Economics and Management
J.E.B.M. Steenkamp: Tilburg University, School of Economics and Management

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Date: 2007
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