Strategic marketing research

T.H.A. Bijmolt, R.T. Frambach and T.M.M. Verhallen
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T.H.A. Bijmolt: Tilburg University, School of Economics and Management
R.T. Frambach: Tilburg University, School of Economics and Management
T.M.M. Verhallen: Tilburg University, School of Economics and Management

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Date: 1996
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