Extending dynamic segmentation with lead generation: A latent class Markov analysis of financial product portfolios

L.J. Paas, T.H.A. Bijmolt and J.K. Vermunt
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L.J. Paas: Tilburg University, School of Economics and Management
T.H.A. Bijmolt: Tilburg University, School of Economics and Management
J.K. Vermunt: Tilburg University, School of Economics and Management

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Date: 2004
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