The influence of business strategy on new product activity: The role of market orientation

R.T. Frambach, J.C. Prabhu and T.M.M. Verhallen
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R.T. Frambach: Tilburg University, School of Economics and Management
J.C. Prabhu: Tilburg University, School of Economics and Management
T.M.M. Verhallen: Tilburg University, School of Economics and Management

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Date: 2003
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