Succesful new product pricing practices: A contingency approach

P.T.M. Ingenbleek, Marion Debruyne, R.T. Frambach and T.M.M. Verhallen
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P.T.M. Ingenbleek: Tilburg University, School of Economics and Management
R.T. Frambach: Tilburg University, School of Economics and Management
T.M.M. Verhallen: Tilburg University, School of Economics and Management

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Date: 2003
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Journal Article: Successful New Product Pricing Practices: A Contingency Approach (2003)
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