Product evaluation as a function of consumer type and usage situation

M.Y. Eimers, R. Pieters and T.M.M. Verhallen
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M.Y. Eimers: Tilburg University, School of Economics and Management
R. Pieters: Tilburg University, School of Economics and Management
T.M.M. Verhallen: Tilburg University, School of Economics and Management

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Date: 1996
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