Jakub Steiner () and
Working Papers from University of Toronto, Department of Economics
We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.
Keywords: Sequential sampling; marketing; persuasion; attention allocation (search for similar items in EconPapers)
JEL-codes: D8 D91 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mic and nep-mkt
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Working Paper: Attention please! (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:tor:tecipa:tecipa-626
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