Language, Internet and Platform Competition
Bruno Jullien () and
No 12-336, TSE Working Papers from Toulouse School of Economics (TSE)
The dominance of English language content on the Internet raises a question of how consumer bilingualism in a given country a§ects the amount of home language content and the countryís welfare. We address this question by studying two-sided market competition between a foreign and a domestic content distribution platform in a small open economy. On the one hand, bilingualism has the beneÖt of increasing cross-side network externalities by increasing consumer concentration on the foreign platform, which increases the amount of home language content. On the other hand, bilingualism exposes home language content to competition from foreign language content and softens platform competition, which reduces the amount of home language content. We Önd that bilingualism mostly increases consumer surplus but can reduce domestic producer surplus. The welfare e§ect of taxing the foreign platform is also analyzed.
Keywords: Language; Bilingualism; Platforms; Two-sided Market; Content; Producers; International Trade (search for similar items in EconPapers)
JEL-codes: D43 F12 L13 L86 (search for similar items in EconPapers)
Date: 2012-09, Revised 2020-04
New Economics Papers: this item is included in nep-com, nep-cul, nep-ict and nep-net
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
https://www.tse-fr.eu/sites/default/files/medias/doc/wp/io/wp_tse_336.pdf Version 2018 (application/pdf)
https://www.tse-fr.eu/sites/default/files/TSE/docu ... /wp_tse_336_2020.pdf Version 2020 (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:tse:wpaper:26162
Access Statistics for this paper
More papers in TSE Working Papers from Toulouse School of Economics (TSE) Contact information at EDIRC.
Bibliographic data for series maintained by ().