There is no need for more than one definition of direct marketing

J.C. Hoekstra and J.M.C. Schijns
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No 1, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 1996-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:1996001

DOI: 10.26481/umamet.1996001

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