Brand personality creation through advertising

J. Ouwersloot and A. Tudorica
Additional contact information
J. Ouwersloot: Marketing & Supply Chain Management
A. Tudorica: Externe publicaties SBE

No 39, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2001-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2001039

DOI: 10.26481/umamet.2001039

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