Consumers' trade-off between relationship, service package, and price: an empirical study in the car industry
G.J. Odekerken-Schröder,
J. Ouwersloot,
J.G.A.M. Lemmink and
J. Semeijn
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G.J. Odekerken-Schröder: Marketing & Supply Chain Management
J. Ouwersloot: Marketing & Supply Chain Management
J.G.A.M. Lemmink: Marketing & Supply Chain Management
J. Semeijn: Marketing & Supply Chain Management
No 89, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)
Date: 2002-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2002089
DOI: 10.26481/umamet.2002089
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