Boost customer loyalty with online support: the case of mobile telecoms providers

Allard Van Riel, V.M. Liljander, J.G.A.M. Lemmink and A.C.P. Streukens
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V.M. Liljander: Marketing & Supply Chain Management
J.G.A.M. Lemmink: Marketing & Supply Chain Management
A.C.P. Streukens: Marketing & Supply Chain Management

No 14, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2003-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2003014

DOI: 10.26481/umamet.2003014

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