Consumer evaluations of store brands: effects of store image and product attributes
Allard Van Riel () and
Additional contact information
J. Semeijn: Marketing & Supply Chain Management
No 15, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14) Track citations by RSS feed
Downloads: (external link)
https://cris.maastrichtuniversity.nl/ws/files/1110 ... 0bdf010-ASSET1.0.pdf (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2003015
Access Statistics for this paper
More papers in Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR) Contact information at EDIRC.
Bibliographic data for series maintained by Andrea Willems () and Leonne Portz ().