Consumer evaluations of store brands: effects of store image and product attributes

J. Semeijn, Allard Van Riel and A.B. Ambrosini
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J. Semeijn: Marketing & Supply Chain Management

No 15, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2003-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2003015

DOI: 10.26481/umamet.2003015

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