Antecedents of industrial brand equity: an empirical study

Allard Van Riel, C.F.W. Pahud de Mortanges and A.C.P. Streukens
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C.F.W. Pahud de Mortanges: Marketing & Supply Chain Management
A.C.P. Streukens: Marketing & Supply Chain Management

No 11, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2004-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2004011

DOI: 10.26481/umamet.2004011

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