So you want to buy a brand?

V. Swaminathan, N. Dawar and J. Hulland
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N. Dawar: Marketing & Supply Chain Management

No 15, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2007-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2007015

DOI: 10.26481/umamet.2007015

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