Can in-store displays improve category sales and brand market share in online stores? A study on overall effectiveness and differences between display types in an online FMCG context

E. Breugelmans and K. Campo
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E. Breugelmans: Marketing & Supply Chain Management
K. Campo: Externe publicaties SBE
Authors registered in the RePEc Author Service: Alexander Grigoriev

No 36, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2008-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2008036

DOI: 10.26481/umamet.2008036

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