Towards design thinking as a management practice: a learning experiment in teaching innovation

Nunzia Coco (), Monica Calcagno and Maria Lusiani
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Nunzia Coco: Dept. of Management, Università Ca' Foscari Venice

No 8, Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Abstract: There is an increasing need to make management knowledge more consistent with the ÒmessinessÓ and complexity of actual organizational phenomena and contexts in todayÕs world, calling for a refoundation of mainstream management theories. The paper focuses on the contribution of design thinking approaches in this sense, particularly addressing the question of how the predisposition for a design thinking approach can be shaped in management education. Following a qualitative inductive research design, it will report the experience of the introduction of new teaching practices inspired by design thinking in a class of students from a Master program on Innovation and Marketing in an Italian University. Based on the empirical findings, the challenges and opportunities of innovating business school teaching towards the construction of a design thinking mentality will be discussed.

Keywords: design thinking; innovation; management education; business schools; ethnography. (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2016-08
New Economics Papers: this item is included in nep-cbe, nep-ino and nep-knm
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