Communicating NEST Pensions for ?New? DC Savers in the United Kingdom

Will Sandbrook and Ranila Ravi-Burslem

No 136549, Social Protection Discussion Papers and Notes from The World Bank

Abstract: All UK employers now offer a pension scheme including the use of automatic enrollment. More than 9 million people have started saving into a workplace pension as a consequence. NEST is a pension scheme that any employer can use to meet its auto enrollment obligations. It was set up to serve those traditionally poorly served by commercial pension provision. NEST is built around features tested and seen as important and motivating for potential members and employers, underpinned by extensive research with future members and analysis of feedback from existing customers. The communications approach had a major focus on providing reassurance that saving is a ?good? thing and NEST will look after one?s money.

Keywords: Pensions&Retirement Systems; Financial Sector Policy; Labor Markets; Gender and Development; Inequality (search for similar items in EconPapers)
Date: 2019-04-01
New Economics Papers: this item is included in nep-age
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Persistent link: https://EconPapers.repec.org/RePEc:wbk:hdnspu:136549

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