Trade Promotion Organizations in the Pandemic World

Yewon Choi, Ana Margarida Fernandes, Arti Goswami Grover, Leonardo Iacovone and Marcelo Olarreaga

No 10374, Policy Research Working Paper Series from The World Bank

Abstract: A 2021-22 survey of trade promotion organizations conducted by the World Bank to understand how the COVID-19 pandemic affected their functioning suggests four main findings. First, trade promotion organizations in high-income countries are larger than those in low-income countries, suggesting a stronger capacity to adapt during the pandemic. Second, trade promotion organizations in high-income countries saw a significant jump in their median budget in 2021 indicating a strong response effort. In low-income countries, the budgets of trade promotion organizations declined. Third, most trade promotion organizations in high-income countries put in place a COVID-19 recovery plan, while none of the trade promotion organizations in low-income countries had one in place at the time of the survey. Fourth, trade promotion organizations used several virtual tools during the pandemic, such as business-to-business matching events and training of small firms on e-commerce, and are expecting to increase the use of all virtual tools post COVID-19. Trade promotion organizations’ use of virtual tools in low-income countries remained limited.

Date: 2023-03-23
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