Training Microentrepreneurs over Zoom: Experimental Evidence from Mexico

Elwyn Adriaan Robin Davies, Peter William Deffebach, Leonardo Iacovone and David J. Mckenzie

No 10574, Policy Research Working Paper Series from The World Bank

Abstract: Standard in-person business training programs are costly and difficult to scale to the millions of microenterprises in the developing world. The authors conducted an experiment to test the feasibility, cost-savings, and impact of delivering live training sessions over Zoom to microentrepreneurs in Mexico and Guatemala. This paper demonstrates that it is now feasible to recruit and train self-employed women online, covering a wide geographic area, with few technology issues. However, the cost savings over in-person classes are less than expected. Training improved business practices and performance over two months, but the impacts had dissipated within six months.

Date: 2023-09-26
New Economics Papers: this item is included in nep-ent and nep-exp
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Journal Article: Training microentrepreneurs over Zoom: Experimental evidence from Mexico (2024)
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