Leveraging Women’s Views to Influence Gender Norms around Women Working: Evidence from an Online Intervention in Indonesia

Lisa Cameron, Diana Stella Contreras Suarez and Diahhadi Setyonaluri

No 10681, Policy Research Working Paper Series from The World Bank

Abstract: How to influence social norms that drive behavior in relation to women’s participation in employment is not well understood. Providing randomly selected participants with information on the extent of (i) women’s support for women with children working; (ii) husband’s support for sharing day-to-day childcare with wives; and (iii) mothers’ and mother-in-law’s support for working women, increased the probability of choosing an online career mentoring course for women over a shopping voucher of equal value by 25 percent. Information beyond women’s support for working women further increased support for women working for some groups, although not strongly so.

Date: 2024-01-23
New Economics Papers: this item is included in nep-exp, nep-sea and nep-soc
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