Barclaycard: Still the King of Pla$tic?
Bernardo Batiz-Lazo and
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Nurdilek Hacialioglu: Open University Business School
Authors registered in the RePEc Author Service: Nurdilek Dalziel ()
General Economics and Teaching from University Library of Munich, Germany
This teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.
Keywords: Banks; credit cards; corporate strategy (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-his
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0405004
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