Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups
J. Armstrong () and
J. Thomas Yokum
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J. Thomas Yokum: Angelo State University
General Economics and Teaching from University Library of Munich, Germany
Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).
Keywords: monetary incentives; marketing (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-bec
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Working Paper: Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups (1994)
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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpgt:0412015
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