Quality Control Versus Innovation in Research on Marketing

J. Armstrong

General Economics and Teaching from University Library of Munich, Germany

Abstract: Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute this problem to incentive structures. They ask what steps might be taken by the various stakeholders to encourage the development and transmission of useful innovative ideas. Presumably, this means findings that might contribute to better practices in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by myself and others. 1 then speculate about the third issue-procedures for improving the publication prospects for useful innovations.

Keywords: quality control; innovation; research; marketing (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Pages: 5 pages
Date: 2005-02-11
Note: Type of Document - pdf; pages: 5
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