Value Based Benchmarking and Market Partitioning

H. H. Bauer, M. Staat and Maik Hammerschmidt ()
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H. H. Bauer: University of Mannheim
M. Staat: University of Mannheim

Microeconomics from University Library of Munich, Germany

Abstract: The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running costs). Products offering a maximum customer value relative to all other alternatives represent effcient peers, which constitute benchmarks for different sub-markets. All products benchmarked via the same effcient peer(s) constitute a sub-market including the benchmarks.

Keywords: Data Envelopment Analysis (DEA); Market Partitioning; Benchmarking; Product-Market Structuring; Customer Value (search for similar items in EconPapers)
JEL-codes: C14 D12 M31 (search for similar items in EconPapers)
Date: 2003-09-08
New Economics Papers: this item is included in nep-ind
Note: Type of Document - Word; prepared on IBM PC ; to print on HP;
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:wpa:wuwpmi:0309004

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