STRUCTURING PRODUCT-MARKETS: AN APPROACH BASED ON CUSTOMER VALUE

Matthias Staat, Hans H. Bauer and Maik Hammerschmidt (maik.hammerschmidt@wiwi.uni-goettingen.de)
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Matthias Staat: University of Mannheim
Hans H. Bauer: University of Mannheim

Microeconomics from University Library of Munich, Germany

Abstract: We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars. relevant product segments.

Keywords: Customer Value; Product-Market Structuring; Market Partitioning; Data Envelopment Analysis; Product Efficiency; Frontier Functions (search for similar items in EconPapers)
JEL-codes: D1 D2 D3 D4 (search for similar items in EconPapers)
Date: 2004-01-13
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Citations: View citations in EconPapers (5)

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