Assessing the Competitive Interaction between Private Labels and National Brands

William P. Putsis (), Ronald Cotterill () and Ravi Dhar ()
Additional contact information
William P. Putsis: General
Ravi Dhar: International Center for Finance

Yale School of Management Working Papers from Yale School of Management

Abstract: In this article, we employ the Linear Approximate Almost Ideal Demand System (LA/AIDS), and specify price reaction equations derived under the LA/AIDS specification. We perform intracategory analyses using data on six individual categories, as well as a pooled analysis on a sample of 125 categories and 59 geographic markets. We find that consumer response to price and promotion decisions (demand) and firm pricing behavior (supply) jointly determine observed market prices and market shares. Further, estimates of residual demand elasticities suggest that examination of partial demand elasticities alone may provide an incomplete picture of the ability of brands to raise price.

JEL-codes: L10 L11 (search for similar items in EconPapers)
Date: 1999-12-01
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Citations: View citations in EconPapers (5)

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Related works:
Journal Article: Assessing the Competitive Interaction between Private Labels and National Brands (2000)
Working Paper: Assessing the Competitive Interaction Between Private Labels and National Brands (1999)
Working Paper: Assessing the Competitive Interaction Between Private Labels and National Brands (1999)
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Persistent link: https://EconPapers.repec.org/RePEc:ysm:somwrk:ysm131

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