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The moonshot phenomenon in the business world

Kiril Dimitrov

EconStor Conference Papers from ZBW - Leibniz Information Centre for Economics

Abstract: This paper reviews basic and emerging research trends on the moonshot phenomenon in the business world. It traces the emergence and development of the nuances for this construct, its relationships with the proclaimed corporate culture and some new attributes of management by objectives. Nevertheless the numerous realizations that the moonshot phenomenon has acquired – as goals, projects, tasks, specific leadership, skill and others, it seems subordinated to certain principles and approaches, constituting the so called moonshot thinking that is also succinctly described.

Keywords: moonshot; corporate culture; proclaimed corporate culture; strategic management; exponential organizations (search for similar items in EconPapers)
JEL-codes: L1 L2 M14 (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-ger, nep-ind and nep-ppm
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:esconf:277566

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