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Digital Platforms in Developing Countries: "A Case-Study of Jumia Egypt"

Mona Badran

29th European Regional ITS Conference, Trento 2018 from International Telecommunications Society (ITS)

Abstract: Digital platforms in developing countries are gaining momentum due to the increase in the apps economy that is taking place in these countries. This paper analyzes digital platforms in developing countries using a reference framework that identifies the following: definition, business models, platform enablers, and platform dynamics. The study applies this framework to Jumia Egypt and concludes with policy recommendations to promote digital platforms in developing countries.

New Economics Papers: this item is included in nep-ara and nep-pay
Date: 2018
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