Digitaler Minimalismus und seine Auswirkungen auf die Beziehungsqualität: Eine qualitative Analyse

Pia Teresa Thomas, Emily Tse, Svenja Fasold and Cansu Hattula

IU Discussion Papers - Marketing & Communication from IU International University of Applied Sciences

Abstract: Digitalization has profoundly reshaped our everyday communication, social interaction, and relationship practices. Particularly smartphones have become deeply embedded in daily life, influencing attention, presence, and perceived relationship quality. In this context, the concept of digital minimalism - defined as a conscious, reflective, and value-oriented reduction of digital media usage - has gained increasing relevance. This study explores how digital minimalism relates to perceived relationship quality. Based on a qualitative research design, nine semi-structured interviews with participants aged 13 to 62 were conducted and analyzed using the Gioia methodology in line with grounded theory principles. In vivo coding was applied to remain close to participants' language and perspectives. The findings reveal an ambivalent relationship to digital media: while participants rely heavily on smartphones for communication, they also experience distraction, emotional strain, and reduced presence in their social interactions. Indeed, face-to-face interactions are consistently perceived as more meaningful, emotionally rich, and relationally satisfying than digital communication. Although most participants express a desire to reduce their media use, they face both social and structural barriers in doing so. Supportive social environments emerge as a key enabling factor. Overall, the study suggests that digital minimalism can enhance relationship quality by fostering presence, attention, and shared time, particularly when it is socially supported and collectively practiced.

Keywords: Digitaler Minimalismus; Beziehungsqualität; digitale Mediennutzung; Grounded Theory; soziale Beziehungen; Smartphone-Nutzung; Selbstregulation; soziale Präsenz; Kommunikation (search for similar items in EconPapers)
JEL-codes: D91 I31 Z13 (search for similar items in EconPapers)
Date: 2026
New Economics Papers: this item is included in nep-ger and nep-mac
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:iubhma:344245

DOI: 10.56250/4150

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