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Crowdsourced innovation: How community managers affect crowd activities

Lars Hornuf and Sabrina Jeworrek ()

No 13/2018, IWH Discussion Papers from Halle Institute for Economic Research (IWH)

Abstract: In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers positively affects crowd activities in an inverted U-shaped manner. Moreover, we evidence that intellectual stimulation by managers increases community participation, while individual consideration of users has no impact on user activities. Finally, the data reveal that community manager activities that require more effort, such as media file uploads instead of simple written comments, have a larger effect on crowd participation.

Keywords: crowdsourcing; open innovation; crowdsourced innovation; crowdworking; ideation; managerial attention (search for similar items in EconPapers)
JEL-codes: J21 J22 L86 M21 M54 O31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ict, nep-ino, nep-lma, nep-pay and nep-ure
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:iwhdps:132018

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