The value of sporting success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics

Pamela Wicker, Stephanie Kiefer and Alexander Dilger ()

No 11/2013, Discussion Papers of the Institute for Organisational Economics from University of Münster, Institute for Organisational Economics

Abstract: We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.

JEL-codes: D12 D61 D62 H41 H43 L83 (search for similar items in EconPapers)
Date: 2013
New Economics Papers: this item is included in nep-cul and nep-spo
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:umiodp:112013

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