The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil

Linn-Brit Bakkenbüll and Alexander Dilger ()

No 11/2015, Discussion Papers of the Institute for Organisational Economics from University of Münster, Institute for Organisational Economics

Abstract: We examine the value of sporting success of the 2014 Football World Cup in Brazil by using a method that allows measuring non-market goods, the contingent valuation method (CVM). Besides the value of sporting success in form of the willingness-to-pay (WTP), we determine what influences the WTP for different rounds in the tournament. According to our survey in Germany (n=549), the WTP increased with the success of the German national football team and respondents were willing to pay €23.00 on average if Germany became the World Champion 2014. An extrapolation of the WTP of the respondents finds that the German population at large were willing to pay €1.696 billion for becoming World Champion 2014. Tobit regressions show that expectations, intangible and socio-economic factors were significant determinants of the individual WTP.

JEL-codes: D12 D61 D62 H41 H43 L83 (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-spo
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:umiodp:112015

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