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Matching donations without crowding out? Some theoretical considerations and a field experiment

Maja Adena () and Steffen Huck ()

VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy from Verein für Socialpolitik / German Economic Association

Abstract: In this paper, we present evidence from a large-scale natural experiment in which different fundraising schemes are tested and compared: lead donor, standard linear matching (1:1), and an alternative matching scheme in which the matching amount goes to another project. The lead donor treatment, in comparison to other treatments, generates high average donations but relatively low participation rate. In the case of the standard linear matching scheme (1:1) we find, similarly to Huck and Rasul (2011), a crowding-out effect, which reduces significantly the average donation given. However, in our case, the traditional linear matching scheme (1:1) increases significantly the participation rate such that the overall return per mail-out is also higher. The alternative matching scheme increases significantly the response rate without generating the above crowding out effect.

JEL-codes: C93 D12 D64 (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-exp
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Related works:
Working Paper: Matching donations without crowding out? Some theoretical considerations and a field experiment (2015)
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